All this only a week after a misinformed blog post by Mia Freedman, which began well but descended to the old "mothers bullied to breastfeed" scenario. Freedman incorrectly reported on the organisation behind the Baby-Friendly Health Initiative , declaring it to be part of the Australian Breastfeeding Association Breastfeeding Friendly Workplace program and therefore, assigning "blame" for mothers limited access to formula in hospital to ABA, sparking attacks on ABA and its volunteer Breastfeeding Counsellors (like myself) that left many of my friends and colleagues shocked and disturbed. The flaming on Facebook, Mia's blog and later - after stepping in as Patron of BFHI - that of Tara Moss, was so nasty that I and others found it hard to sleep after reading them.
I want the media to STOP pitting mother against mother and START using their power to DEMAND support for mothers to do what they intended - breastfeed their babies. No debate. No guilt.