Monday, February 5, 2007

Pigging out on breast milk

I hadn't come across The Lactavist before - but from today I have become a staunch supporter.I hadn't an opinion of the US National Pork Board and never imagined such an organisation could ever upset the world of breastfeeding and lactavism.Tempted to say in a nervous voice "only in America" but know the reality is this farce could occur anywhere these days.The Lactavist - a mother who devotes much of her time to producing "a site that aims to promote breastfeeding through humor." stepped on the Pork Board's trotters with a FUNDRAISING tshirt sporting the simple slogan "The Other White Milk".This simple parody on a well-know slogan (intended to promote pork sales to consumers of chicken "Pork - the other white meat" and has also featured here in Australia) was taken as a threat by their legal people - a threat to their TRADEMARK!Now I am but a simple soul, but surely the Pork Board would BENEFIT from any reminder of their slogan, let alone association with breastfeeding, which is recognised by authorities world-wide as the natural food for humans and other mammals. (I learned from Jennifer's site that only kangaroo's have milk that is not white - they favour pink!)So I add my thumbs down to others around the globe telling the board to Pork Off!The way the world is heading, we will not be able to utter any words in print, at risk that these words have been *claimed* by someone else for some other purpose. We should all turn away from any advertising or marketing that may imprint on our brain and come back at some future date. The catch phrase is obviously a dangerous species!

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